Brand name and generic medication: What's the difference?

Have you ever wondered why your pharmacist offers you a choice between a brand-name medication and its generic counterpart? Understanding the key differences can help you make informed decisions about your health and your wallet.

July 9, 2024

The facts

  • Active ingredients: Both generic and brand-name medications contain the same active ingredients and work the same way. However, they might look different and contain different non-active ingredients.

  • Cost: Generic medicines are usually cheaper because their manufacturers didn't have to invest in developing and marketing the medication.

  • Approval: In Australia, generic medicines can only be sold if they work the same way as their brand-name counterparts.

Are generic medicines the same as brand-name medicines?

Essentially, yes! Generic medicines work the same way as brand-name medicines, but there are some differences:
  • Two names: Every medicine has two names—a brand name given by the pharmaceutical company that markets it and a generic name, which is the name of the active ingredient that makes the medicine work.

  • Patents: When a new active ingredient is developed, it’s protected by a patent for several years. This patent allows the company to make enough profit to recover its investment in developing the medicine.

  • Post-patent: Once the patent expires, other companies can produce medicines with the same active ingredient. These are known as generic medicines and can be marketed under different brand names.

What differences should you expect?

While generic medicines must meet the same strict standards of quality, safety, and effectiveness as brand-name medicines, they can differ in:
  • Appearance: Shape, size, and colour

  • Packaging: How the medicine is boxed or bottled

  • Inactive ingredients: Fillers, binding agents, flavours, or other non-active ingredients that don’t affect treatment but might cause allergies in some people

Are generic medicines as effective and safe as brand-name medicines?

Absolutely. Since generic medicines contain the same active ingredients as brand-name medicines, they work the same way. In Australia, generics are required to meet the same stringent standards for quality, safety, and effectiveness.

Why are generic medicines often less expensive?

The main reason is that generic medicine manufacturers save on the costs associated with research, development, and marketing, which brand-name manufacturers must recoup.

Should you buy generic medicines?

Your pharmacist might suggest a generic version of your medication. Here are a few points to consider:

  • Cost-effective: Generic medicines are usually cheaper and just as effective as brand-name versions.

  • Consistency: If you take multiple medications, sticking with the brand name can help avoid confusion.

  • Allergies: Be mindful of any allergies to inactive ingredients in generic versions.

Ultimately, the choice between generic and brand-name medications is yours, but sometimes your doctor might prescribe a specific brand. If you have questions, don't hesitate to ask your pharmacist.

What is active ingredient prescribing?

In Australia, prescriptions must include the medicine’s active ingredient. If the prescriber wants to include a brand name, it comes after the active ingredient. This practice helps:

  • Avoid double-dosing: Prevents accidentally taking too much of the same active ingredient.

  • Allergy awareness: Ensures you don’t take medicines containing allergens.

  • Safety: Verifies that the medicine is safe to use with other medications you’re taking.

  • Global travel: Makes it easier to find suitable alternatives if you're abroad.

For specific medications, like the blood thinner warfarin, consistency is crucial, and your doctor will specify the brand on your prescription to ensure you receive the correct medication.

Next time you’re at the pharmacy, feel confident in choosing between generic and brand-name medicines, knowing that both options are safe, effective, and tailored to meet your needs.

Source: healthdirect.gov.au
This is some text inside of a div block.