Easy to apply
Premium paint is easier and faster to apply, thanks to the finer pigment particles it contains. These create a smoother finish and do a fantastic job of hiding little imperfections on your walls. Your painter won’t need to go over the same spot again and again, which speeds up the process and delivers a more even result.
Fewer coats, better coverage
No one wants to spend days waiting for layer after layer of paint to dry. High-quality paint is thicker and has better coverage from the start. It often has special additives that help it coat evenly with each brush or roller stroke. In contrast, cheaper paints are usually thinner and may need multiple coats to get the job done — which means more time, more paint, and more cost in the end.
It stands up to life’s messiness
Think grubby handprints, accidental splashes, and general wear and tear. Premium paint is designed to resist marks, dirt and stains. It’s also much easier to wipe clean without damaging the finish. Cheaper paints, on the other hand, often contain more solvents and don’t hold up as well to scrubbing or everyday life.
A finish that lasts for years
A good interior paint job should last between 5 to 10 years — but only if you’ve used high-quality paint. Premium options contain better resins (also called binders) that help the paint stick to surfaces and resist chipping, peeling and fading. That means your walls stay looking fabulous for longer.